SF Express’s Dilemma: Internal Troubles Continue, External Troubles Take the Lead | babe slot login, bonus promo 100 slot, link slot gacor hari ini

Wang Wei "stepped down" from four SF Express companies, and Alibaba invested 4.66 billion in STO. SF Express faced a difficult situation.

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Article/Master Pi

As the Dragon Boat Festival approaches in 2009, SF Express couriers delivering goods during the holiday received such a special task: to recommend a rice dumpling called "Wufangzhai" to customers while delivering and picking up items at their doorsteps. In just a few days, more than 1 million Wufangzhai rice dumplings were sold out thanks to SF Express's superior reach. In this way, relying on an army of hundreds of thousands of local pushers, SF Express brutally knocked on the door of e-commerce.

This is Wang Wei’s first e-commerce trial. In the spring of the next year, the “SF Express E Business District” was officially launched.

In the same year, the domestic express delivery industry showed a three-legged trend. SF Express had a turnover of 12 billion, the second place STO had only half of the turnover of 6 billion, and the third place Home Express had a turnover of 2 billion.

Express delivery dominates, and e-commerce is enjoying its first benefits. 39-year-old Wang Wei is high-spirited and dazzling.

Time flies by. Ten years are the same, and the changes in the world are just a moment.

This year is the 27th year of SF Express, and Double 11 has just passed the 10-year-old mark. Along with record-breaking e-commerce sales, SF Express released its 2018 financial report. In 2018, SF Holding achieved operating income of 90.943 billion yuan, a year-on-year increase of 27.60%. The net profit attributable to shareholders of listed companies was 4.556 billion yuan, a year-on-year decrease of 4.57%. At the same time, excluding the e-commerce business, which lost more than 1.6 billion.

From February to March this year, Wang Wei resigned from the legal representatives and executive directors of four SF companies. At the same time, Alibaba invested 4.66 billion in STO. The Tonglu Group, except Yunda, has been "acquired" by Ali, focusing on one area and preparing for development.

Domestic worries continue, and external dangers are at the forefront. Just entering 2019, all the data shows that SF Express is now at a delicate moment when it urgently needs to change course.

one

No longer a low-key person

June 2017, Guangdong-Hong Kong-Macao Forum.

Wang Wei, wearing a suit, tie and casual white trousers, appeared at the forum. At one point, he half-jokingly said to everyone, "My low-key arch is gone."

This is Wang Wei’s high-profile appearance after a long time.

His public appearance before this was at the Shenzhen Stock Exchange. As a bell ringer, he put the 24-year-old SF Express into the top position of China's private express delivery company, and also achieved his title of "the third richest person in China".

Perhaps due to his belief in Buddhism or the illegality of private express delivery in the early days, Wang Wei's low profile was throughout the entire development history of SF Express.

As the company continued to grow and develop, the head of SF Express once "disappeared from public view" and his voice was only heard but not seen. Even in SF Express's internal corporate magazine "Communication",the face of this leader has never appeared in the 10 years since its publication. People gave him the nickname "Wang Low-key".

"The post-70s generation has a crew cut, a shirt, and no tie. If he didn't carry a bodyguard with him, he wouldn't be able to tell him apart in a crowd." A person in the logistics industry described Wang Wei this way.

In some ways, SF Express is also quite mysterious about its founder. In 2002, SF Express established its corporate headquarters in Futian, Shenzhen, occupying almost the entire Wanji Business Building in Futian. It was not until this year that SF Express truly got rid of the title of "rat warehouse". At that time, SF Express had captured nearly 70% of the Shenzhen-Hong Kong freight market share and had 180 outlets across the country, making it famous.

What is also ironic is that the Shenzhen Municipal Government did not know that there was such a giant express delivery company on its territory until after attending a postal department meeting in Beijing.

But just last year, this convention was frequently broken. In August alone, Wang Wei made four public appearances. From SF Express rail freight to seizing new retail, from cold chain logistics to overseas markets, and even the continuous increase in air freight, Wang Wei's shadow is behind every new move of SF Express in 2018. Just like Lei Jun used his personal IP to achieve the original Xiaomi, Wang Wei today seems to be constantly trying to create topics for SF Express and maintain people's attention to this company.

From behind the scenes to in front of the stage, the low-key Wang Wei appears in the spotlight. To some extent, it may be because of the need to expose the SF Express brand. However, at this sensitive moment, it is difficult not to imagine SF Express behind bars.

two

Tonglu is on the left, "Qiangdong" is on the right

Looking back at the history of China’s logistics, 1993 was an important moment.

This year, Wang Wei had just received 100,000 yuan funded by his father and founded SF Express, officially entering the express delivery market from Hong Kong to the Pearl River Delta.

At this time, people in Tonglu County, less than a hundred miles away from Hangzhou, also began to think about the delivery business. After careful calculation, aman named Nie Tengfei decided to start delivering goods. He roped in a coworker and his wife to establish "Shengtong", which is the predecessor of Four Links and One Link - Shentong.

At this point, the prototype of China's private express delivery market has basically taken shape.

As of 2010, SF Express's turnover reached 12 billion, STO's turnover was 6 billion, and Home Delivery's was 2 billion. The gap has widened.

Sometimes, if you don’t fight or grab, the business will naturally become yours, just like Meituan or SF Express.

After the transformation of home delivery failed, Chen Ping mortgaged his villa and founded Xingchen Convenience, planning to start from scratch. The words on the wall of his office were his favorite: Lu Yao Wuwei. Chen Dejun, the chairman of STO who is the same age as Wang Wei, also began to gradually fade out of the company's business and handed it over to his brother-in-law, who is nowThe chairman of Tiantian Express, Xi Chunyang, is a story for later.

Here, there is an episode that must be mentioned. In 2007, under the insistence of Liu Qiangdong, a native of Suqian, JD.com began to build its own logistics. However, the size of JD.com Mall at that time was not enough to attract the attention of Wang Wei and others. However, Lenovo’s current situation cannot help but make people sigh.

Under the three-legged confrontation, one side has internal troubles and the other side has external troubles, leaving only SF Express to have a peaceful life. Relying on the direct operation and large aircraft model, Wang Wei has captured half of the express delivery market. Direct operation focused on internal management, and the large aircraft model established external reputation. In the following years, SF Express continued to expand its size.

Seven years later, Shenzhen Exchange.

SF Express went public, with an opening price of 53.5 yuan, a surge of 6.59%. Before 11 a.m., the price limit reached 55.21 yuan, with a market value of 231 billion, surpassing Vanke and Midea, becoming the largest company in Shenzhen City by market value.

But in fact, this is not a good ending, especially for Wang Wei.

Listing is not Wang Wei’s initial positioning for SF Express. In an interview, Wang Wei even bluntly said: SF Express does not consider listing and will not raise funds. In his view, listing and financing means that the direction of the company will be controlled and influenced to a certain extent, affecting the overall development of SF Express.

However, the proud Wang Wei still acted as a bell ringer. Behind the obvious slap in the face was SF Express's sense of crisis regarding its own business.

According to data released by Zhiyan Consulting, in terms of parcel volume, the market shares of ZTO, STO, YTO, Yunda, EMS and SF Express in 2015 were 14.3%, 12.4%, 14.7%, 10.5%, 6.2% and SF respectively. 8.2%. Of course, to a certain extent, this indicator does not prove SF Express’s profits due to its high unit price. However, with the rise of e-commerce platforms, the proportion of e-commerce items has further expanded, which is unfavorable to SF Express whose unit price is relatively high.

This can be seen from the net profits. In 2014, SF Express, YTO, STO, Yunda and ZTO achieved net profits of 1.09 billion yuan, 400 million yuan, 520 million yuan, 590 million yuan and 4 respectively. .30 billion yuan; in 2015, SF Express, YTO, STO, Yunda and ZTO achieved net profits of 1.62 billion yuan, 717 million yuan, 767 million yuan, 533 million yuan and 1.332 billion yuan respectively.

In 2005, Yu Weijiao was the first to find Jack Ma and take the lead in entering the e-commerce software market. Today, e-commerce parcels account for 70% of the entire express delivery industry.

It can be seen that SF Express's express delivery advantage is being lost, the gap is gradually being leveled, and the direct operation and large aircraft models that once brought SF Express to a peak market value of more than 300 billion have also been challenged.

In terms of self-operation, in 2017, competitors such as Yunda and Best competed like wolves and tigers, seizing market share with business volume growth rates of 45.6% and 71.4% respectively. Among them, Yunda adopts 100% self-operated hub transshipment centers across the country. The reward is that Yunda's customer satisfaction ranking in 2017 was second only to SF Express.

In terms of timeliness model, with the continuous optimization of the Tongda system, such as YTO's 8 cargo planes and ZTO's 4,000 trucks, SF Express's timeliness advantage is being weakened invisibly.

As evidenced by data, SF Express’s business volume increased by 18.3% year-on-year in 2017, which was lower than the industry average growth rate of 22%. Its market shareThe amount fell by 0.5 percentage points to 7.6%. In terms of business volume, SF Express used to only rank behind "Three Links and One Express", but by 2017, its ranking had been surpassed by Best.

This series of actions has also been reflected on SF Express’s stock price. Since the first quarter of 2017, SF Express's stock price has continued to decline. As of November 15 this year, SF Express's total market value has evaporated by nearly half, leaving only 166.6 billion yuan.

Also not to be ignored is JD Logistics, which uses e-commerce genes to enter logistics. Unlike SF Express and Tongda, JD Logistics is characterized by the integration of warehousing and distribution, and improves timeliness through dispersed warehousing areas. Compared with the narrow scope of private express delivery, objectively speaking, JD Logistics covers the entire logistics link.

“SF Express’s biggest competitor is definitely not from its peers, but from cross-border companies.” Wang Wei said in an interview in 2017. But what he didn't expect was that a year later, SF Express had fallen behind, and survival became the most important topic compared to competition.

At a time when the number of express delivery orders in China is increasing by leaps and bounds, SF Express's declining market share and the narrowing gap in net profit are somewhat eye-catching. Tongda Department’s pursuit and JD.com’s interception all show that SF Express’s core business is no longer as glorious as it used to be.

Three

E-commerce logistics, Nankeyimeng

It is worth noting that among the four companies that Wang Wei "resigned" this time, in addition to SF Express, there are also three companies of SF Commercial.

There have been seven coaching changes in six years. This is the report card of SF Business.

On September 26, SF Express’s e-commerce group, SF Express, welcomed its new CEO, Quan Shan, a veteran in the e-commerce industry. Just two months ago, on the evening of the 26th, Pinduoduo, a group-buying e-commerce company that had been established for only three years, rang the bell simultaneously in Shanghai and New York and was listed on Nasdaq under the stock code "PDD". Its market value was only lower than that of JD.com, making it the fourth largest e-commerce company in China.

E-commerce business cannot be built by relying on time.

If you include the original SF Express E-commerce district, SF Express’ e-commerce has been established for nearly 20 years.

From the initial offline store "Heyke" that relied on o2o to the "SF Home" after online and offline integration, and then to the renamed SF Express, SF e-commerce is like a boat sailing in the fog. In the booming environment of China's e-commerce, it can always avoid the right direction and deviate from the channel.

In Wang Wei's opinion, SF Express can be an e-commerce company. The reason is very simple: e-commerce and logistics are essentially services. If it is possible to move from e-commerce to logistics, then it must be feasible to move from logistics to e-commerce.

There is already evidence for the former. Not only does JD.com have its own logistics, but e-commerce platforms such as Suning also have their own independent distribution systems. Compared with the express delivery market worth hundreds of billions, the scale of the e-commerce market is undoubtedly more imaginative.

However, SF Express e-commerce always feels a bit underwhelming.

In 2011, as the youngest director of a state agency management unit, Liu Miao suddenly received an invitation to start a business from Wang Wei. At that time, Wang Wei’s words were: “I don’t guarantee that you will have a sense of accomplishment, but I will definitely guarantee that you will have a sense of frustration. ”

The next day, Liu Miao took office and officially became the first "head" of SF Express.

However, it later turned out that this was just a one-time deal. Five months later, the first SF e-commerce leader quietly resigned. The outside world generally interpreted this as the result of poor performance.

Subsequently, company vice president and airline president Li Dong, former Vanke vice president Cui Xiaoqi, Lian Zhijun, Chen Shuo, Wang Ping, and Australian Chinese businessman Zeng Wujiang appeared on the stage one after another, but in the end no one was spared.

From the first boss Liu Miao to the new boss taking office now, there have been seven coaching changes in six years. It is difficult to tell whether this is a problem with SF Express’s internal personnel structure or whether it is the rumored logistics gene that has delayed the development of SF Express’s e-commerce. But no matter how you calculate it, this is not a qualified business.

Wang Wei, who was born in the 1970s and was immersed in the spirit of Lion Rock in Hong Kong, has always been pragmatic and down-to-earth, but he has indeed suffered many setbacks in the e-commerce business. According to statistics, in the three years from 2013 to 2015, SF Express’s commercial segment (SF Express Preferred and Heike convenience stores were merged into this segment) accumulated losses reaching 1.6 billion yuan. When SF Express went public in 2017, in order to ensure good-looking accounts, the commercial segment was forcibly spun off.

In the current era of e-commerce platform disputes, e-commerce has entered the red ocean stage. E-commerce cases like Pinduoduo that have rapidly emerged through group buying attributes and sinking into the market will become less and less likely to appear. To a certain extent, there is really not much left for SF Express e-commerce to play.

▼

“2014 was the year in which SF Express made the most innovations and changes, but in my opinion, almost half of them were unsuccessful. "Someone dug out Wang Wei's previous reflection.

To put it bluntly, SF Express once led the development of China's express delivery industry, both in terms of express delivery timeliness and public reputation, but its limitations are also obvious. To apply a current term, SF Express's transfer is suitable for the consumer Internet. In today's industrial Internet, simply talking about the express delivery business is of little value. If it wants to become an international logistics giant, SF Express needs to show more trump cards.

Since its establishment, SF Express has spent 26 years, and has grown from scratch to a market value of 300 billion. From franchising to direct operation, from land transportation to air transportation, the low-key Wang Wei continues to create new models of private express delivery, but this time is obviously different.

One is to actively seek change, and the other is to passively break through. Regardless of the final result for the time being, in terms of the process, it will not be so easy after all.

The Year of Yihai that has just begun is destined to be an inevitable disaster for Wang Wei and SF Express.