Station A and Station B, which were equally glorious in the past, why are one located in Hedong and the other station B today? | dr joe dispenza books, barong toto 4d, online poker free money

Bilibili has embarked on a radical expansion path since its listing in March.

Following the wholly-owned acquisition of the audio platform Maoer FM, Bilibili has recently "eyed" NetEase Comics. It is understood that the two parties have signed an acquisition agreement on December 12.

Not only that. Relevant information shows that Bilibili has participated in more than 15 investments and mergers and acquisitions this year. So far, the content of Station B has covered videos, comics, live broadcasts, audios and games.

Bilibili is so aggressive this year. In addition to having capital as the backing to lay out the industry chain without any worries, it is also more about reducing the risks of the game business and improving user stickiness.

Bilibili was “strangled by the throat” by the game

Bilibili is a video website that started with UGC content. High-quality video content created by users accounts for 89% of the total playback volume on the site, and user activity is very high. According to data from Analysys Qianfan, the number of monthly active users of Station B in November was 64 million, a month-on-month increase of 13%. However, UGC content also caused Bilibili to upload due to copyright issues. Later, in order to supplement the content, Bilibili had to invest high costs in purchasing animations, film and television dramas, and documentaries. For example, it reached a cooperation with Discovery Channel of the United States and obtained 145 documentaries and 200 hours of exclusive content.

Although Bilibili has actively invested in animation and other copyrighted content in recent years, paid content has not become the mainstay of Bilibili’s profit. Of course, this is not just a difficulty for Bilibili alone, but also a headache for iQiyi, Tencent Video, and even the online video industry.

Currently, Bilibili’s revenue comes from games, live broadcasts, value-added services, and advertising. It is the game business that really turns Bilibili back into profitability. Games are a booster for Tencent’s market value exceeding 500 billion U.S. dollars, and can be said to be a booster for Bilibili’s listing. The financial report shows that when Bilibili was listed, the game business accounted for nearly 80% of revenue. This figure was 83% last year. Among them, the agent game "FGO" and the self-developed game "Azur Lane" are responsible for profits. But this year, the gaming business, which is like an oxygen supplier, has become the two hands strangling Bilibili’s throat.

The game market as a whole is going downhill this year. Data shows that Tencent's game business has shown signs of slowing down since the first quarter. Affected by the weak growth of the game business, Tencent's market value has shrunk by trillions in half a year, and it has even been kicked off the watch list of Morgan Stanley. Even if the giants are like this, it is even more difficult for small companies to survive. Many entrepreneurs can only choose to bid farewell to the game industry and make a living elsewhere. Bilibili, which uses the game business as its profit pillar, has also been greatly affected.

Financial reports show that Bilibili’s game revenue in the third quarter was 744 million yuan, down 6% from the previous quarter; many games such as "Untouchable Palm" that were originally planned to be launched this year are still in the closed beta stage due to version number issues. However, even if this reason is eliminated, it is difficult for games to become a long-term profit pillar. Station B tested hundreds of games last year, but only dozens of them are currently in operation. Among them, very few games are very successful. The main gamesNo matter how long the game life cycle of "FGO" is, there will be a tiring day.

The sharp increase in game business risks is why Station B has to accelerate the improvement of the industry chain, adjust its revenue structure, and increase the proportion of live broadcast and radio revenue to share game risks. This is also reflected in Bilibili’s third quarter financial report: the proportion of total revenue from games dropped to 68.5%, while live broadcast and value-added service revenue increased by 292% year-on-year, and advertising revenue increased by 179% year-on-year.

Comics and radio dramas bring profit hope

Let’s look back at the comics and audio platforms acquired by Bilibili.

Comics are one of the sources of animation and derivatives development. Only by synergizing the comics and animation business can it bring profits to Bilibili. NetEase Comics focuses on overseas comic works and has many original comics that have been adapted into animations, such as "Black Butler", "Working Cells, etc." These resources will bring a large amount of IP and linkage effects to Station B.

Similarly, radio dramas are regarded as the most promising audio segment after paid knowledge and audio books, and are also a gold mine to be mined. The extent of the benefits that radio dramas can bring can be seen from the sales of works that have been launched on Maoer FM. According to statistics, the total broadcast volume of the three seasons of the radio drama "Slaying the Wolf" launched by Maoer exceeds 30 million, and the two seasons of "The Master of Demons" have been played more than 70 million times.

In order to maintain and increase user stickiness, Station B has an urgent need to expand content. While other video websites have been very stable on the road to commercialization by relying on member payment and advertising services, although the retention rate of Bilibili's member payment business is far ahead, with one-year follow-up rates as high as 79%, the user payment rate is not high compared with other platforms, with an average of only 3.5 million monthly paying users. There are not many paying users. In addition to the fact that users’ consumption habits have not been formed, there are also reasons why Bilibili’s membership service does not offer many benefits and is not very attractive to users.

However, if comics, radio dramas and other content are part of membership services, the situation will be very different.

The consumption behavior of two-dimensional and pan-two-dimensional users has the characteristics of "many-in-one". There is a very high degree of overlap in the consumption of comics, games and other content, but many vertical products fragment users. As a platform with high user stickiness, Station B brings together animations, comics, radio dramas and other content, which not only has high user acceptance, but also attracts more users. This is a very important advantage for competition in the stock period.

If members of Bilibili can not only watch serialized animations in advance, but also watch paid comics and listen to paid radio dramas, it will be very attractive to users. The 88 yuan annual fee membership launched by Tmall is a reference. Relevant data shows that the number of Ele.me super members increased by 14% on August 8 alone.

New business will be a burden for Station B in the short term

Slogans such as "pan-entertainment" and "big cultural entertainment" have been shouted for a long time, but in terms of positioning and advantages, no video platform is more suitable than Bilibili for linking comics, audio and other content.

The user group of Bilibili is very vertical, and these users have a very high enthusiasm for consuming comics, radio dramas, games and other content. The consumption power of Bilibili users is intuitively reflected in the payment rate of "FGO": the game has surpassed "Honor of Kings" several times to rank first in the best-selling list.

More importantly, for the comics industry that has been hit by the cold wind recently, it is a good thing for Bilibili to contract NetEase Comics. Compared with other entrepreneurs, BilibiliA better understanding of the needs of two-dimensional users and a stronger insight into industry trends will not only bring confidence to the comic industry, but may also provide comic authors with a better commercial monetization environment; for users, in the future, they will also be able to obtain the content they need from comics to videos to audio in one stop through Bilibili.

Aofei Entertainment has long ago set its ambition to become China’s Disney. Perhaps Station B was the first to reach the key point and plant the flag. As long as the entire industry chain starts to operate, the entire chain from literature, comics, animation to derivatives will bring very considerable income to Bilibili.

But there's a twist here.

From the perspective of the overall environment, whether it is animation, comics or derivatives markets, there is no mature collaboration mechanism between the two, and there is no chance of success in the short term. Chaos is often paving the way for the subsequent collapse of high-rise buildings, just like the last scene of "The Silent Explosion". For example, in the comic industry, no platform has been successfully commercialized so far. After entering the capital winter, some platforms that relied on story financing were difficult to sustain. Big Horn Comics is the most typical example. The industry bubble not only caused practitioners to lose confidence, but also caused creators to lose confidence.

It can be seen that even if Bilibili enters the comics industry, the road to commercialization will be long. Comics and radio dramas, as two fields with very high copyrights, will increase Bilibili’s copyright investment instead of quickly bringing profits. In 2017, Bilibili invested 261 million yuan in content and copyright. It is foreseeable that content costs will continue to rise. At the same time, Bilibili still has a long way to go to balance game revenue by relying on advertising and other businesses. One evidence is that although Bilibili’s advertisers increased by 1,500% year-on-year in the third quarter, the total number of advertisers behind it was only more than 600. New business is a sweet burden for Bilibili.

However, it will soon be known how long this road will take. Station B recently held a national animation conference and announced that it will launch 10 original animations next year, many of which are animations adapted from comics or novels. The results of these animations next year can give us a glimpse of the time it takes for new businesses to generate benefits, and let us wait and see.

Today is different: Sunshine Avenue at station B, single-plank bridge at station A

As two representatives in the two-dimensional field, bad luck has continued this year. Station A, which was almost closed down, will be ridiculed by people from all walks of life every time something good happens at station B. There is no doubt that the distance between station B and station A has become farther and farther. Compared with station B, which is on the ascending channel, station A has been going downhill.

The next generation is to be feared. Station A got a chance to breathe after selling itself to Kuaishou, but compared with Station B, which continues to expand its territory, Station A is still in the stage of recovery. Although Station A has more funds to purchase copyrighted works this quarter and has bet on a hit animation "Saga Idol is Legend", compared with other platforms, Station A still has less high-quality content reserves.

At Station A and Station B, one walked on the single-plank bridge, and the other walked on Sunshine Avenue. Although Station A still has many useless loyal users, if it wants to catch up with Station B, Station A may need to find another way.

Is there really no chance of a turnaround in this competition that seems to have no suspense and has been finalized by many people in the industry? When station B is so radical, we will inevitably think of station A and want to know how station A is laid out and how to deal with the growing distance.