Hesitation and concession in short video: Accumulating strength, waiting for spring to bloom | slot27, panen168 slot, melihat slot gacor

The development of the short video industry has undoubtedly entered the deep water zone. New developments represented by short video monetization are putting this industry more and more at the forefront of the market. As a brand-new form of content expression, short video may have entered this "age" after experiencing the chaos of capital and the pursuit of giants. However, monetization is not easy, and short video monetization is even more difficult. If we can get out of the quagmire of short video monetization, the development of this industry will undoubtedly mature.

Of course, if you just blindly pursue monetization without delving into the internal operating logic of the short video itself. The so-called short video monetization will also be in trouble. The hot short video industry will be trapped in the superficial prosperity just like the hot traffic. Indeed, almost all business models should form an ecological closed loop to be called a mature business model. If prosperity only stays at a certain stage, the so-called business model is just a concept and cannot be truly implemented.

We see that the current short video industry giants represented by Douyin and Kuaishou are exploring the monetization level. Whether it is social networking or e-commerce, the exploration of the deeper business level behind short videos is becoming a mainstream development. It is undeniable that although short video monetization is in full swing, it still cannot escape the embarrassment of reality. The monetization of short video industry still faces many challenges.

From the prosperity period to the intensive cultivation period, the short video industry is experiencing pain

As a form of content expression that has emerged in the second half of the mobile Internet era, the development of the short video industry is undoubtedly highly sought after. Both capital and giants are full of curiosity and expectations for this new form of content display. The increasing amount of financing and the accelerating financing speed all illustrate the market's preference for the short video industry. Although the short video industry has been favored by Internet giants from the beginning, its development still has to go through the stages that all things go through. From the prosperous period touted by capital to the intensive cultivation period of commercial realization, the development of the short video industry is undoubtedly experiencing a new pain.

Behind the popularity is the embarrassment that the short video industry is far away from the commercial nature. Almost everyone knows that the short video industry has been developing at a rapid pace. Whether it is in terms of user acquisition or user daily performance data, the development of the short video industry is quite dazzling. Although the short video industry seems to be extremely popular, behind the popularity is the embarrassment of difficulty in monetization.

From the beginning to the end, the short video industry has been playing the role of traffic diversion, gathering traffic together through short videos, and then sinking the traffic to other areas such as e-commerce and communities, thereby achieving real monetization. In fact, there have been a lot of user losses from traffic acquisition to traffic import, and then there will be even more traffic losses when these traffics are transferred to specific products. Therefore, just think of short videos as a traffic import tool.Instead of starting from the short video itself, directly monetizing is putting the development of the short video industry into an embarrassing situation.

When we see that the short video platform often has hundreds of millions of user traffic, it is actually impossible to truly cover up the embarrassment of reality. Blindly focusing on the traffic value of short videos themselves, while ignoring more new explorations, the short video industry is falling into an embarrassment far away from the commercial essence. Under the background that the traffic dividend has peaked, blindly emphasizing the traffic role of the short video industry is undoubtedly a resistance to reality. In the context where traffic has been proven to be an ineffective resource, it is undoubtedly a risk for the short video industry to blindly increase its role in traffic.

Being attached to the giants makes short videos lack understanding of the business world. As a new form of content presentation, the short video industry has been dependent on Internet giants from the beginning. Whether it is capital investment or platform construction, short videos have always lacked their own unique operating model. Although relying on Internet giants as a backer can alleviate the probability of falling in the fiercely competitive market, if you just stay in the warmth of the giants' embrace and do not face the cruelty of the business world, the short video industry will still face challenges.

Dependent on the embrace of giants, the short video industry is just a content-level thing. It is just a vassal of the giants and cannot truly assume the important task of finding commercial value on its own. When the giant no longer supports the short video industry, it also needs to enter the market instead of blindly assuming the role of a supporter. Relying on the embrace of Internet giants, the short video industry is just enjoying its superficial prosperity. The growing usage data, growing number of likes, and increasing user browsing time all make the short video industry feel that it is the king of the second half of the mobile Internet.

As a new form of content display, short video has always been a kind of content. If we just stay in the glory of the giants and enjoy the data without truly understanding the real reasons behind these data. Then, when the short video industry truly enters the market, everything may start again. Currently, the short video industry is going through exactly such a stage.

Short videos based on content cannot possess the essence and meaning of the content. Although the short video industry is extremely popular, we must never forget that short videos are always a form of content expression. Since it is a kind of content, the short video industry’s transformation from barbaric growth to intensive cultivation is an inevitable process. After several years of development, we have not seen any significant improvement in the content of the short video industry, and some are just small efforts at the marketing level.

When short videos encounter bottlenecks in content evolution, our attempts at commercial monetization will undoubtedly expose all the problems and shortcomings of this industry. As a form of content presentation, the short video industry lacks intensive cultivation and breakthrough innovation in the content itself, which will only bring the development of the short video industry into a relatively difficult situation.

We see that the content of current short videos still lacks traces of refinement, and some are just the same or clichéd content presentation formats. If the short video industry only stays at an unevolved level, especially if it lacks the characteristics that the content itself should have, then the so-called short video will inevitably lose its original essence and meaning.

After experiencing a series of developments such as brutal growth, capital support, and giant embrace in the early days, the development of the short video industry is undergoing an unprecedented transformation.An unprecedented period of calm. This shows from another perspective that the development of the short video industry has not really jumped out of the original development routine, but has only taken the Internet-style development model to the extreme. To break through the development dilemma of the short video industry, we need to truly bid farewell to the self-promotional prosperity of short videos, truly return to the content itself, and truly enter the reality of the business world to experience.

Entering the deep waters of the second half, the hesitation and concession of the short video

After saying goodbye to the support of capital, the development of the short video industry is entering the deep water zone in the second half. The early smooth sailing made it difficult for the development of the short video industry to withstand the embarrassment of reality. It only focused on digital prosperity and ignored the essence of the content itself. The second half of the short video industry will undoubtedly experience an unprecedented hesitation and concession. However, this is not a bad thing. In this way, we increase the ability to know what the essence of short videos is.

The hesitation of short videos: support by giants or walking independently. Short videos have never shaken off the halo of giants since the day they were born. In a sense, it was the Internet giants that ultimately made the short video industry what it is today. However, if you blindly hide in the comfort zone created by Internet giants and do not explore at the commercial level, so-called short videos will only go further and further on the road of self-pleasure. Saying goodbye to the protection of giants and truly entering the market to gain more survival skills may be crucial for short videos.

However, if it breaks away from the embrace of Internet giants, it will be difficult for short videos to find a suitable path in a short time. This is undoubtedly a huge challenge for the short video industry, which is in a critical period of monetization. After all, staying in the arms of giants is not a long-term thing. The real future of the short video industry still lies in its own development. From this logic, it is obviously a very wise thing to break away from the embrace of giants and choose to walk independently.

The good news is that people who are deeply involved in the development of the short video industry have already understood the significance of this. We have seen that short video platforms represented by Douyin and Kuaishou are beginning to find more development paths based on their own advantages and characteristics. Douyin's social networking and Kuaishou's e-commerce are direct manifestations of this trend. Although the current development trend is not clear, as long as you can find a development path that truly suits you, the development of the short video industry will be truly independent.

The compromise of short videos: stick to traffic or return to business. Judging from the current development situation, the real attraction of short video is its ability to attract traffic. The important reason why investment institutions and Internet giants continue to support the short video industry is that short videos themselves can continue to obtain a steady stream of traffic at a time when the cost of obtaining traffic is becoming increasingly high.

However, although traffic has won flowers and applause for short videos, the realization of traffic is still the Sword of Damocles that hangs over short videos. When it comes to traffic monetization, we must return to the business itself. If it is just a meaningless self-pleasure in the ocean of traffic, the so-called short video can only be a utopia full of wonderful fantasies, and cannot truly realize the true meaning of landing.

Whether to stick to traffic or return to business, perhaps in the face of cruel business, the short video industry will finally give in and truly evolve into a business-led existence. Although this process will be slightly difficult, it is truly a return to the business itself, rather than just indulging in the utopia of traffic.

When the prosperity of the short video market comes to an end, returning to the essence of business may be the right thing to do now.road. Say goodbye to the false logic on the surface, truly implement the development of the short video industry into specific businesses, and explore a development path that is truly suitable for the nature of business. Perhaps this is the right way to truly promote the development of the short video industry. From this logical point of view, the hesitation and concession that the short video industry is currently experiencing may be more like accumulating energy to move forward.

[Source: Blue Whale TMT Network Author: Meng Yonghui]