News of unsalable agricultural products in many places has aroused social concern. How to solve the dilemma? | slot bri 24 jam, rtg 777 slot, 254toptips

Recently, news of unsalable agricultural products in many places has appeared in newspapers, arousing social concern. In order to promote the connection between the production and marketing of agricultural products, the 2018 National Agricultural Products Production and Sales Connection Event in Poverty-stricken Areas sponsored by the Ministry of Agriculture and Rural Affairs was recently held in Beijing, with the purchase volume of agricultural products reaching 2.526 million tons.

The unsaleable agricultural products not only make farmers feel anxious, but also bring new pressure to market sales and management. What are the reasons for this round of slow sales? How to solve the problem of large-scale unsaleable agricultural products? How to improve the bargaining power of China's agricultural products? The reporter conducted research for this purpose.

1． From "hot potato" to "hot potato": How to look at unexpected changes

[Case]

The Yunnan coffee harvest season has just ended, but the farmers are not happy: this year, the price of coffee is only about ten yuan per kilogram, which is six or seven yuan lower than last year. Coffee trees, which used to be a "cash cow", have become a burden this year. "The price of coffee was the best in 2012 and 2013, with a maximum price of 26 yuan per kilogram. But from 2015, the price of coffee began to drop. What contrasts with the price is the cost. In recent years, labor has increased from 40 yuan to 70 yuan per day, and a bag of urea has increased from 85 yuan to 120 yuan. Calculating this, it will be difficult to maintain capital this year." Qu Yong, a coffee farmer, said.

It’s not just coffee. Potatoes, tomatoes, peppers, and garlic have all been slow to sell this year.

In Inner Mongolia, a large number of potatoes are unsaleable, and the price has fallen to the lowest point in the past decade. Many growers can only sell them to local starch factories at a purchase price of about 0.3 yuan/kg.

After three consecutive years of price increases, garlic prices have plummeted this year. In Yunnan, garlic sold for a maximum of 8.5 yuan per kilogram last year, but this year the price was the lowest at only 0.8 yuan per kilogram. Garlic alone, which sold for a maximum of 16 yuan per kilogram last year, sells for only 6 yuan per kilogram this year. Data from the Yunnan Provincial Department of Agriculture show that the stagnant sales volume of garlic in Dali, Lijiang, Nujiang and other places exceeds 100,000 tons.

"As for general agricultural products, if you cannot make a fuss about the word 'special', it will be easily impacted by the main producing areas. In addition, the production cost in Yunnan is generally higher than other provinces, which makes it more susceptible to the impact of national supply and demand." Chen Xiaowei, director of the Industrial Economics Office of the Rural Development Institute of the Yunnan Academy of Social Sciences, said.

"In October last year, a large part of the potatoes after the autumn harvest were not sold, and there was a backlog of 600,000 tons. They were basically sold out at the end of April this year." said the person in charge of the Agriculture and Animal Husbandry Bureau of a large potato-growing county in Inner Mongolia.

At the entrance of the Tongda Juice Processing Factory in Xuwen County, Guangdong, there is a long queue of vehicles filled with pineapples waiting to be weighed. The local government proposed that factories help farmers tide over the difficulties. The factory purchased pineapples from farmers at a price of 0.18 yuan per catty for squeezing.juice. The person in charge of the factory site told our reporter that the factory's daily processing capacity is 300 tons, but 600 tons have been purchased that day, and it is not known how much more will be shipped the next day.

The relevant person in charge of the Ministry of Agriculture and Rural Affairs pointed out that fresh agricultural products are affected by various factors such as market, information, climate, etc. In addition, the entire industrial chain of production, processing, storage, logistics and consumption of my country's agriculture is not yet complete, and production and marketing are asymmetrical, making it difficult to sell agricultural products from time to time.

Driven by the "garlic you are cruel" market in 2017, garlic prices continue to rise. However, as this year's new garlic season hits the market, "garlic is cruel to you" has become "garlic is miserable to you".

According to monitoring data from the Ministry of Agriculture and Rural Affairs, in April, the national average wholesale price of garlic was 5.44 yuan per kilogram, a month-on-month decrease of 11.3%, a year-on-year decrease of 59.9%, and an average decrease of 30% from the same period in the past five years. Among the 60 varieties monitored by the domestic fresh agricultural product wholesale market announced on the official website of the Ministry of Agriculture and Rural Affairs on May 11 that day, garlic ranked first in price decline.

"High yields but poor harvests" and "cheap vegetables hurt farmers". One unsaleable situation may make farmers' hard work for a year go to waste. The sale of agricultural products has become the key to solving farmers' income problems.

2． From quality to channels: where does the troublesome problem of slow sales come from?

[Case]

Currently, many regions are organizing e-commerce to solve the problem of unsalable agricultural products. Faced with the problem of unsaleable agricultural products that appear in large numbers across the country every year, JD.com established the unsalable agricultural product help center as quickly as possible, aiming to drive the sales of unsalable agricultural products in various places, turn the stock into increment, and reduce the losses of farmers. JD.com has also become the first e-commerce platform in China to establish a help center for unsaleable agricultural products. However, recently, the Shanxi Linyi County Government issued a statement regarding the improper marketing methods of "Linyi Apples are unsaleable" and attracted attention. The statement stated that multiple e-commerce companies released marketing plans for "Linyi apples are unsaleable" and used the "sadness card" to market Linyi apples, which had a serious impact on the brand image of the local fruit industry, and the marketing content contained many exaggerations and inaccuracies.

How to scientifically and rationally solve the problem of unsalable agricultural products has once again been pushed to the forefront. Judging from the general laws of economic operation, it is very common for agricultural product market operations to fluctuate, but how to reasonably avoid market risks in agricultural product operation is worthy of consideration by the market and managers.

In fact, slow sales are no stranger to Chinese agricultural products. Compared with other industries, the agricultural product market has more uncontrollable factors, such as natural disasters, unreasonable planting structures, asymmetric information on agricultural products, and even transportation convenience, which seriously affect the sales of agricultural products.

When some farmers choose to grow agricultural products, they do not base their planting on the market demand in a certain region in a certain period. "This blind planting method without purpose and planning will inevitably lead to large fluctuations in the prices of corresponding agricultural products." Chen Xiaowei pointed out.

“Take the unsalable Xuwen pineapples as an example. In addition to weather reasons, the main reasons are the single structure and weak market competitiveness brought about by the traditional planting model that has not changed in the past century.” Wu Jianlian, president of the Xuwen County Pineapple Industry Association, said that in recent years, agricultural products have appeared from time to time across the country.In cases of unsalable products, superficial reasons include weather disasters, overproduction, and poor sales channels. "However, in-depth analysis found that in addition to force majeure, the important underlying reasons are weak risk resistance due to old planting methods, old and low-end varieties that cannot meet market quality needs, and backward business concepts and models, etc."

Correspondingly, most of the Bali pineapples grown by local farmers in Xuwen this year suffered losses of more than 1,000 yuan per mu, while the high-quality variety "Tainong No. 17" made profits of more than 8,000 yuan per mu. "We are growing pineapples, we have the same land, we have the same weather, but the results are completely different. This is a vivid example of how agriculture will survive if we reform, otherwise we will die if we don't change," said Zhou Jianhua, associate professor at South China Agricultural University.

Due to the low level of agricultural informatization in my country, farmers are unable to obtain accurate market demand information. In addition, under my country's current small-scale peasant economy, farmers have limited ability to collect and process information. Every year when deciding on planting varieties, we are more guided by current prices, forming a supply and demand contradiction of "small production - big market".

In the investigation, the reporter found that most of the processing companies in unsalable areas of agricultural products are small and medium-sized enterprises with low production capacity and short intensive processing chains. Most of them are faced with the dilemma of stopping production due to non-compliance with environmental protection standards, thus unable to support the processing and production needs of oversupply of agricultural products.

Experts pointed out that the unsalable agricultural products are due to problems with traditional production methods or the products themselves, as well as problems with traditional marketing models. To completely solve these problems, a more systematic and systemic solution mechanism is needed.

3． From concept to action: How to build a guarantee mechanism for agricultural development

[Case]

On the summer solstice, a thousand acres of wild rice planting base is seen in Chebu Village, Lishi Town, Dingnan County, Jiangxi Province. "The wild rice market has been bad in the past few years, with prices as low as a few cents per catty, and a lot of wild rice rotting in the fields. In order to solve the sales problem, we introduced high-quality wild rice varieties from Yuyao, Zhejiang, established an e-commerce marketing network in cooperation with the postal department, and planned to build a cold chain warehouse for wild rice to solve the problem of concentration. The problem of low price when it was launched, and the establishment of a 'cooperative + base + farmer' model, guided the farmers to implement unified pest control in terms of safe production and supervision, so that Chebu wild rice has gradually established a pollution-free brand in the market," said Zhong Youliang, secretary of the Party branch of Chebu Village.

The exploration of Chebu Village also experienced pain and transformation.

“This can be said to be a microcosm of my country’s agricultural supply-side structural reform. We have learned from the experience and made the transformation. Practice has proved that this is the right path.” Zhong Youliang said. Innovation and exploration are indispensable for the development of new agriculture. It must be based on Internet thinking and market demand-oriented, optimize product quality, and improve sales efficiency.

In the face of changes in the market, slow sales are inevitable. However, using marketing methods can only solve a temporary emergency, but it can only cure the symptoms but not the root cause. How to avoid unsaleable agricultural products requires solutions from agricultural development.

Experts pointed out that to fundamentally solve the problem of imbalance between supply and demand and price fluctuations of some agricultural products, we must rely on deepening the structural reform of the agricultural supply side and changing the current situation of large but not strong and low-end homogeneous competition as soon as possible.

“We must accelerate the integration of smallholder production into modern agriculture.” Party Committee of Huaxian Agricultural Bureau, Anyang City, Henan ProvinceGroup member and chief agronomist Luo Junli said that stable sales channels for bulk agricultural products can be established through regional planting, large-scale production, and order sales; through leading the establishment of bases, a mechanism for linking interests with farmers can be established to form an agricultural industry consortium.

In order to promote the docking of production and marketing of agricultural products in poor areas, the Ministry of Agriculture and Rural Affairs recently hosted the 2018 National Action for Docking the Production and Marketing of Agricultural Products in Poverty-stricken Areas. At the first docking event, more than 5.4 billion yuan was signed on-site, with the total purchase amount reaching 12.7 billion yuan and the purchase volume of approximately 2.526 million tons. Han Changfu, Minister of Agriculture and Rural Affairs, pointed out that the connection between production and marketing in poverty-stricken areas is the "big nose" for farmers to get rid of poverty and increase their income, and an important starting point to win the battle of targeted poverty alleviation. It is necessary to focus on concentrated contiguous poverty-stricken areas, especially deep-poverty-stricken areas, and to focus on high-quality specialty agricultural products. By taking measures such as building standardized production bases and warehousing cold chain facilities, cultivating new business entities, strengthening brand building, and smoothing marketing channels, high-quality agricultural products in poverty-stricken areas can not only be produced and produced well, but also sold at good prices.

In order to solve the problem of unsalable agricultural products, Li Zhiping, a researcher at the Inner Mongolia Agricultural Technology Extension Station, suggested that we should speed up the development of intensive processing in production areas, expand primary processing, and increase the added value of products. At the same time, we will rationally distribute processing enterprises, support the mergers and reorganizations of small and medium-sized processing enterprises, and scientifically establish processing industrial parks.

"The government must also strengthen industrial monitoring and information release, make early warnings and forecasts, appropriately regulate scale and prices, and avoid centralized listing risks." Ke Youpeng, director of the Hainan Institute of Tropical Agriculture and Rural Economics, said. In addition, it is recommended to promote agricultural product price insurance mechanisms to reduce economic losses for growers.

Text/Li Hui

Source: Guangming Daily