Under the three natural chasms, when will domestic smart watches overtake Apple Watch? | inochi ni kirawarete iru lirik, play casino games online for real money

In June, the well-known data research institution IDC released a report on the overall data and future development of smart wearable devices in 2018. The report predicts that the total shipments of global wearable devices will reach 124.9 million in 2018, with smart watches and smart bracelets accounting for the majority of smart wearable devices. Around 2022, the market share of smart watches is expected to increase to about 45%, and smart watches may become the main development direction of the smart wearable device industry in the future.

Early smart watches faced three obstacles

The concept of smart watches was first proposed around 2000. Microsoft launched smart watch commercial products in 2003. However, after more than ten years of development, the market share is still far behind smart bracelets. The reason for the long development time and small market share is that smart watches have three major inherent deficiencies.

First, the practicality is poor. Both smart watches and smart bracelets have poor functionality and only have functions such as reminders, health monitoring, and clocks. However, not only are these functions not strictly needed by consumers, some core functions are also incomplete, and there are few other incidental functions besides the core functions.

Two core functions, such as information reminder and time display, can be realized by mobile phones, smart bracelets and traditional watches, and there are many substitute products. The core health monitoring function of smart watches is not perfect. In addition to some deficiencies in user experience, the accuracy of monitoring data also needs to be improved. In addition, some smart watches have added other additional functions to the watch to enhance product competitiveness, such as simulating city bus cards. However, they only support payment in a few public transportation systems, so the practicality of smart watches still needs to be improved.

Second, there is serious homogeneity. Although smart watches have only developed for 3 or 4 years, the level of homogeneity is comparable to the smartphone industry that has been developing for decades. Smart watch products are mainly divided into three types: sports smart watches, functional smart watches and traditional smart watches. At present, sports smart watches and functional smart watches account for about 97% of the market. The 2018 smart watch rankings given by the CNPP big data platform show that eight of the top ten products are functional smart watches, with the ability to carry independent APPs, and can realize functions such as message reply, listening to music and health data monitoring. In addition, the appearance of smart watches on the market is also very similar, almost all of which are square and round dials.

Third, the battery life is poor. Function and battery life are like the relationship between fish and bear's paw, you can't have both. If you want long battery life, you must sacrifice something in terms of functionality. Based on considerations of dial size, aesthetic considerations, and battery material limitations, smart watches can generally only hold a 500-600 mAh lithium battery. As smart watches become increasingly powerful, the charging frequency is maintained at once a day. Compared with smart bracelets with simple functions, the battery life is greatly disadvantaged.

Smart watches currently have common problems such as practicality, homogeneity, and poor battery life. Their proportion in the smart wearable industry is also low, making it difficult to have a major impact on the market. But there are exceptions to everything, and Apple Watch is the exceptionRemarkable achievements.

Why Apple Watch can reach the peak alone

Apple Watch is the main contributor to bringing smart watches to the public and is synonymous with the best smart watches. Today, Apple smart watches have developed to the Apple Watch Series 4 generation, which has obvious advantages over previous generations and similar products.

First, it has strong functions. In addition to the functions of timekeeping, information reminders, simple entertainment and health data monitoring that ordinary smart watches have, Apple Watch Series 4 also has call functions and unique electrocardiogram drawing functions and fall detection functions. The call function is relatively practical and can facilitate users to make calls in scenes such as crowded public transportation and inconvenient use of mobile phones.

The electrocardiogram drawing function further enriches the health functions of the smart watch and has been verified by the U.S. Food and Drug Administration (FDA). Another practical function is the fall detection function. The watch can determine the user's fall through the gravity sensor. If the user does not move within one minute after the inquiry fails, the watch will automatically send a message to the user's emergency contact and call emergency services. This function is very considerate for the elderly and children.

Second, the highest level of dustproof and waterproof. IP68 is the highest level of dustproof and waterproof, which can completely prevent foreign objects from entering the interior of the smart watch, and can still be used normally at a depth of 50 meters underwater. When a smart watch is worn on the wrist, it will inevitably get wet, and it is also very inconvenient to take it off frequently. Dust-proof and waterproof are very necessary. After using IP 68 dustproof and waterproof, the watch can also be used when it rains or takes a bath, which greatly improves the user experience.

Thirdly, the user experience is better. Apple Watch Series 4 improves product functionality and user experience. Although the dial size of the new Apple Watch Series 4 is 2mm larger than that of the previous generation, its screen display area is nearly 200 square millimeters larger, and its body is also slimmer than the previous generation. In addition, Apple Watch Series 4 further optimizes the Watch OS system and interaction logic, enriches product functions, etc., and a good user experience can also greatly improve the product reputation compared to the previous generation.

It’s always cold at high places, and Apple Watch faces three major threats

Although Apple Watch Series 4 has many product innovations and excellent overall performance, it still has some obvious shortcomings.

Expensive. Although Apple's products have always been more expensive, the price of Apple Watch Series 4 has risen from 2,588 yuan to 3,199 yuan compared with the original Apple Watch, while the starting price of the 2018 iPad is only 2,565 yuan. Compared with smart watches with similar performance on the market, Apple Watch Series 4 has no price advantage. The price of HUAWEI WATCH 2 2018 version is 1,988 yuan, the price of MOTO 360 second generation is 1,299 yuan, and the price of Samsung Gear Sport is only 2,299 yuan. In addition, the "Brief Smart Watch Analysis Report" released by Saiyi shows that smart watches with a price range of 1,000-2,000 are most easily accepted by consumers. Therefore, the expensive price of Apple smart watches will be another major shortcoming in addition to the shortcomings of the product itself.

The system is not open enough. Watch OS is a smart watch system specially developed by Apple for Apple Watch. It has the advantages of beautiful appearance, strong functionality, and easy operation. However, from the first generation to the fifth generation of Watch OS, ch OS does not support third-party watch faces, and only supports a small number of third-party native APPs. The system ecological openness is not enough compared to Wear OS (Android).

The audience is small. Apple Watch Series 4 cannot be used with Android phones or WP phones. IDC predicts that Android phone sales will account for 85% of the mobile phone market share in 2018, while Apple smart watches can only be used with Apple phones, and the audience will be greatly restricted. Moreover, Apple Watch Series 4 only supports iPhone 5s and above, which will further narrow the audience of Apple Watch Series 4.

Learning from past mistakes, how do domestic smart watches keep out the cold

There are many companies deploying smart watches in China, but the gap with giants such as Apple is very obvious. Therefore, if domestic smart watch brands want to increase their voice, they should clearly understand the advantages and disadvantages of Apple Watch and learn from each other's strengths to win the recognition of the market and consumers.

First of all, continue to maintain the price advantage. Domestic smart watches are more or less inferior to Apple smart watches in terms of brand value, system experience and product functionality. If you want to compete for the market from Apple, you need to establish a brand image and improve the system experience. The biggest disadvantage of Apple smart watches is their high price. Therefore, domestic smart watches should maintain price advantages while maintaining similar performance as much as possible to enhance product competitiveness.

Secondly, continue to use open source and open operating systems to ensure high compatibility between software to the greatest extent. Open compatibility has enabled the Android system to overturn the Symbian system and become one of the kings of mobile operating systems. Today, most domestic smart watches use Watch OS developed based on Android systems. It has open and compatible genes, which is an excellent advantage over the "closed" Watch OS. Domestic smart watch brands may wish to continue to use open source systems to ensure compatibility between software, which will not only help expand the audience base, but also help enhance the functionality and competitiveness of domestic smart watches.

Finally, enhance the practicality of smart watches. The lack of practicality of smart watches is an important issue plaguing the entire development of smart watches. Domestic smart watches can add life functions, such as NFC analog access cards, one-key emergency calls, lighting and home appliance switches, etc., to facilitate users to enjoy life. In addition, hardware functions can also be enhanced, such as equipping smart watches with larger flash memory and memory to enhance the video playback capabilities of smart watches and meet the needs of some TV drama fans for video playback in situations where it is inconvenient to use mobile phones.

Can smart watches reach the top of the smart wearable device market

The relationship between smart watches, smart bracelets and smartphones is changing. The rapid rise of smart watches is the trigger for the change in the relationship between the three. So how will smart watches develop in the future?

On the one hand, the functions of smart watches and mobile phones are becoming increasingly similar. Judging from the smart watches currently released on the market, their functions are approaching that of smartphones. Taking Huawei Watch 2 Pro as an example, it already has the core functions of smartphones such as independent calls, Internet access, and mobile payments. The only core function it lacks is entertainment, andJudging from the sales of smart watches on major e-commerce platforms, smart watches focused on entertainment are gradually increasing, and the boundaries between smart watches and smartphones will gradually blur in the future.

On the other hand, smart watches will gradually replace smart bracelets. Smart bracelets are still the main force in smart wearable devices, but their functions have been included in smart watches. The functions of smart watches are still increasing. In the future, prices may also become as diversified as smartphones. The competitiveness of smart bracelets gradually disappears, and they are likely to disappear in the smart wearable device market in the future.

Summary

Smart watches currently look more like high-end toys. They are not as practical as smartphones, and their price is not as good as smart bracelets. Their status is quite embarrassing. It can be seen from the current best smart watch Apple Watch Series 4 and the report of the Data Research Institute that the shortcomings of smart watches are being quickly filled. The next few years will be the golden development period of smart watches. This is also an opportunity for domestic smart watches to go global.