Jack Ma Yun and Guo Guangchang’s latest speeches: You have to rely on yourself to survive the winter. | ramana maharshi, qiuqiu alfa

At the meeting, when talking about the "trend theory", Jack Ma said that when a small company that has not been established for a few days gets a valuation of billions of dollars based on a few stories and a few employees, and nothing, and it is still too little, we have entered a span period and must prepare in advance; when a company pledges 80% of its company's assets and uses the money to do things that are different from its main business, it must be aware that the problem has already begun.

Few companies can grow bigger and better, because many people always believe in "gambling" and all in.

Guo Guangchang: This winter will be very cold, and you have to rely on yourself to survive the winter

In his speech, Guo Guangchang raised some questions that entrepreneurs need to ask themselves regarding the four aspects of the enterprise itself, enterprise innovation, enterprise talents, and enterprise development.

The following is the full text of Guo Guangchang’s speech:

This year marks the 40th anniversary of reform and opening up. In the past 40 years, we Zhejiang merchants have relied on the "Four Thousand" spirit, endured hardships and made unremitting efforts. It should be said that we have been going relatively smoothly. In the past few years, although we said it was difficult every year and "sad every year," in fact it was still "passing every year." But this winter, I feel something is different. Especially this year, many entrepreneur friends have had problems, and they are not small businesses. Some companies are very good, even listed companies with a market value of tens of billions.

I was just thinking, what happened? Just now, Professor Chen Long also told everyone in detail about the changes in the external environment. What about ourselves? For so many years, we have been saying that we want to change ourselves, but how much have we changed?

So my view on the current economy is:

First, the economy will indeed be very difficult, and this winter will be very cold.

Second, there must be a savior in the world, which is the market; and in the market, the only one who can save you is yourself.

Fortunately, the party and the country have clearly seen these problems and difficulties, and have also introduced a series of policies and measures aimed at the development of private enterprises. Therefore, I judge that the future situation will be better. But whether you can survive this winter depends fundamentally on yourself.

As ourselves, one thing we must do now is to reflect and ask ourselves. I think now we have to seriously think about what are the problems we have? What did we do in the past five years?

The following four questions are what I have been asking myself in the past few years:

1. We have to ask ourselves, how much time do we spend on customers? How much time do you spend learning about your product? How much time do you spend on improving your products and services?

Every chairman should first be the chief product experience officer of his own company. Is the product good, are customers satisfied or not? We ourselves should know best. But this understanding must not rely on your preferences and intuition. You need to spend more time communicating with customers. Especially if the product sales are not good and there is a lot of competition in the market, you need to pay more attention to the product.

Now, what I spend the most time on is researching products. After this period of research, I basically believe that there are two ways to build good products: one is to build a platform, but it can be done like Alibaba and TencentAfter all, companies with large platforms are in the minority. The second is to spend more time thinking about how to make good products.

But if we are making products, I must emphasize one point: we must make high-quality products, we must refine them over time, and we must create value for customers.

2. We often have to ask ourselves, how much money do we spend on research and development? How much time do you spend learning new business formats? How much time do you spend exploring new trends and directions?

I believe that everyone now attaches great importance to the mobile Internet. But I want to ask: How many people in our manufacturing companies really understand the mobile Internet? Is the mobile Internet just about selling things on Taobao? Principal Ma has made Alibaba, an Internet company, so good, but he still spends a lot of time studying offline business and physical manufacturing.

So, we must not stop studying just because we have achieved results. Only by learning faster than others can we go better and farther than others. Nowadays, customer needs are changing very rapidly, and we have also entered an era where technological research and development can be quickly transformed into results. In such an era, the advancement of technology, industry, and market logic forces us to continue to learn.

On the other hand, we must pay attention to technological research and development and innovation. Many of our companies that have problems, although they are already very large, generally feel that most of the products they produce are homogeneous, low-tech products, and they have always relied on low gross profits to continuously expand sales. But this era is changing too fast. It is very likely that what you produce is not a product, but directly inventory. Therefore, it is especially important to use technological innovation to lead now.

3. We must ask ourselves, how much energy have we spent on organizational upgrading and talent training? How much energy do we spend on bringing in senior talent? How much energy is spent on young people? Have we learned anything from the post-90s and post-00s generations?

Organization and talents are definitely the core assets of a company. Because everything needs the right person to achieve it. Moreover, according to the development and changes of the market, our organization needs to be continuously upgraded, and the company's talents must constantly change positions. We must recruit people with high energy levels, who are more in shape, and who are more eager to succeed. Everyone has their own team, but how much energy do we spend on upgrading the team?

Let me give you an example. Fosun's Wolves moved from the Championship to the Premier League this season. But I suddenly realized that although they played well in the English Championship, they encountered many problems after arriving in the Premier League. Why?

Because the Premier League requires different qualities from our players than the English Championship. No matter what happens to the Chinese economy now with the United States, it will be a relatively long-term and difficult to solve problem. But no matter how it is solved, the Chinese economy is already participating in global competition, and objectively we are already playing in the "World Cup". At this time, isn't it strange that your talents are still in their original state and there are no problems?

4. Finally, we have to ask ourselves: Are we willing to slow down and do something slow?

After 40 years of reform and opening up, China’s speed is what everyone talks about, and everything is developing very fast. This makes us accustomed to fast. For example, we have seen that President Ma has spent more than ten years building a world-class giant company, and everyone wants to copy his successful path.

But there is only one Jack Ma in the world, and everyone is like him. How can this world be so good? So you need to know what you should do. Have you calmed down and done what you should do? Many of our companies, I have a feeling for the way they do things.Sleep means All in, it means "gamble". This "gamble" does not mean going to a casino, but that running a business is very "gambling".

In the past 40 years, because the entire market was developing and one handsome person covered all the ugly ones, you had a high probability of succeeding in your bet. But you must not take the general economic trend as your own ability. What will happen if the market goes bad? It will be great to be all in for a while, but what about after that?

I believe that we really need to calm down, do the right things, do the difficult things, and do things that take time to accumulate.

Of course, after talking about so many difficulties and problems, I am still confident about the future:

I firmly believe that China's marketization level will become higher and higher, and the business environment for our private enterprises will get better and better. Including I believe that there will be tax cuts in the near future to reduce the costs of enterprises and stimulate their vitality.

I firmly believe that Chinese entrepreneurs, especially Zhejiang businessmen, are very able to endure hardships. As long as we really increase innovation, we will get more development in the future.

I firmly believe that we will integrate into the world. For us, especially Zhejiang merchants, this is an important direction for us in the future. We Zhejiang merchants are not afraid to compete globally. In an increasingly open and standardized market, and in the integration of globalization, global Zhejiang merchants will only get better and better.

This is just like Chinese football. If Chinese football wants to play in the World Cup, only by allowing our players to play around the world can we get real training, not just to earn high wages in the Chinese Super League.

I firmly believe that we Zhejiang merchants have this expectation and we Zhejiang merchants have the ability. Let us work together.

[Source: TMTpost Media Author: Selected ]